It's your device. It's your time.
So make it your Internet.
The new Brave browser is tops at speed and privacy by blocking ads and trackers. Adding micropayments and better ads gives users and publishers a better deal.

Slide background It's your device. It's your time. So make it your Internet. The new Brave browser is tops at speed and
privacy by blocking ads and trackers. Adding
micropayments and better ads gives users and
publishers a better deal.

Browse Faster

Brave blocks trackers and intrusive ads that can slow you down on the web.

Browse Safer

Brave keeps you and your information safer, effectively shielding you from 3rd party tracking and malvertisement.

Browse Better

With Brave, you can choose whether to see ads that respect your privacy or pay sites directly. Either way, you can feel good about helping fund content creators.

It's amazing how fast a page loads when you strip away
everything but the real content.

Up to a whopping 60% of page load time is caused by the underlying ad technology that loads
into various places each time you hit a page on your favorite news site.
And 20% of this is time spent on loading things that are trying to learn more about you.

Example news page data and load time with tracking allowed and normal ads allowed.

Same page data and load time with tracking blocked and normal ads blocked.

Browse Safer with Brave on Your Side

At Brave, our goal is to block everything on the web that can cramp your style and compromise your privacy.
Annoying ads are yesterday's news, and cookies stay in your jar where they belong.

Brave blocks harmful advertising

There's a new ad game in town. It's called "Malvertising". The latest display ad technology can install malware on your laptop without your knowledge. But not with Brave watching your back.

Brave redirects sites to HTTPS

We've integrated HTTPS Everywhere into every Brave browser to make sure you are always moving your bits across the safest possible pipe.

Brave blocks Tracking Pixels and Tracking Cookies

Do you ever get that feeling that someone is watching you when you see an ad for something you bought a few days ago? We make sure you aren't being tracked while you shop online and browse your favorite sites.

Brave is open source!
Join us on GitHub and contribute to Brave
as we build the web of the future.

We believe in having an open source community. It’s our web and we want to fix it as a team, so everything from our backend to the frontend is open. We are progressing quickly so expect to see new commits on an hourly basis.

Brave for iOS

GitHub Repo:

Brave for OS X / Windows / Linux

GitHub Repo:

Brave for Android

GitHub Repo:

Introducing the secret sauce...

A seasoned set of experts in their field, with the passion to save the web.

    Brendan Eich

    Founder, President and CEO

    Brian Bondy

    Co-Founder and Lead Developer

    Brad Richter

    Head of Design

    Elissa Shevinsky

    Head of Product

    Marshall Rose

    Senior Software Engineer, Cloud Data

    Yan Zhu

    Senior Software Engineer, Privacy/Security

    Garvan Keeley

    Senior Software Engineer, iOS

    Aubrey Keus

    Senior Software Engineer, Apps

    Sergey Zhukovsky

    Senior Software Engineer, Android

    Brian Johnson

    Senior Software Engineer, Privacy/Ad Tech

  • By Brendan Eich
  • Founder, President and CEO
  • Posted January 27, 2016

How Brave Works for You

Last week I wrote:

Brave is the only approach to the Web that puts users first in ownership and control of their browsing data by blocking trackers by default, with no exceptions.

Our premise is that the Web requires ads for much of its funding, but not the poorly performing ads and trackers that drive users to ad-blockers. And we want to enable micropayments as an alternative, without requiring infrastructure changes from websites and publishers. Finally, we must protect Brave users from tracking and malvertisement.

This week I’d like to dive into the details of how Brave will achieve these goals of better ads for the Web, micropayments where users want them, and better revenue for everyone through cutting out the tracking middle-players. I will use examples based on the items from what we’re calling the Bravery Menu:

This mock user interface design will evolve to cover global defaults and site-specific override settings. It shows the major choices that Brave enables:

  • You’re game to try our default mode of operation, for a better ad-supported Web. Just leave the Replace Ads item checked. This is the default mode of operation. We insert ads after blocking without hurting page load speed, and those ads will support the sites you browse. We choose ads based on browser-private user data with no remote tracking -- not even by our servers.
  • You want to block all ads and trackers, but you’re not sure about our plan to insert better ads with high performance and privacy. You can do this with Brave by checking Block Ads. We want you on board even if you’re just blocking everything.
  • You’d like to try Brave without ad blocking or replacing, to get whatever ads and trackers you would experience in other browsers. Check Allow Ads and Tracking. We still protect you with HTTPS Everywhere and other defense by default.

Once you’ve chosen to replace, block, or allow ads and tracking, things get more interesting, since we give every person using Brave a user wallet. This feature will become available in the coming months, and we want you to draw from this wallet to support sites you favor with micropayments. The sites you micropay will be ad-free, even if you chose Replace Ads -- we won’t insert ads after blocking.

  • Replacing ads means you get the same share of gross ad revenue (15%) that we do. Once we have enough users to attract advertisers who meet our quality standards, this revenue will flow into your user wallet as payments arrive from the ad buyers. Again, the purpose of this revenue share is to support your preferred sites via micropayments.
  • You’ll also be able to add your own funds to your wallet, to micropay even more sites that you wish to support. Note that this option exists whether you block, replace, or allow ads.

However you fill your wallet with enough funds to get started, you can choose to pay sites individually, or pay your top 20 sites with one click (the limit of 20 is adjustable), and go ad-free on those sites. You’ll pay a fixed amount per ad-free article you load each month, up to a monthly maximum that you can set.

Payments accumulate as pending for the current month of browsing. Then at the end of the month, after a few days for you to finalize who gets paid, they will flow to the designated sites’ wallets. Thus you’ll have time to remove any sites or articles you don’t wish to support.

If your wallet balance goes to zero, you’ll revert to whichever replace/block/allow mode you chose as your default. With Replace Ads, as you resume browsing you’ll build up a new positive balance in your wallet. When the system is running at scale, we hope that most users will be able to zero their wallets each month by micro-paying their top sites, to reward those sites a bonus earned from ad replacement on other sites.

If you own a website, or even just a blog or other sub-domain on a hosting site, we’ll create a site wallet for you. Each month, we will deposit a large share of the revenue from all ads that performed on your pages, plus all the micropayments directed by users who support you, into your site wallet. We aim to pay at least 55%, better than the current revenue share estimated at 45% or lower. We hope that 70% to publishers is not out of reach, but we need to prove it.

To get funds out of your wallet, you’ll need to certify your identity with our wallet partner, BitGo. We will detail this process in the forthcoming milestones as we build toward 1.0.

We believe this system, which puts users in charge of their Web experiences and helps create a direct relationship with their favored publishers, will finally reset the ad tech ecosystem in favor of consumers and content providers. This is a win-win for everyone who has a stake in the Open Web and who is weary of giving up privacy and revenue to the ad-tech intermediaries and their high “ad tax”.